The friendly AI course for small business owners.
Join a relaxed, beginner-friendly course in how to use AI to win more customers, sharpen your sales and marketing, tame your business admin and even spot where you can profit more. Choose Chichester in person or online at home. You'll be guided step by step, with simple, practical examples you can apply the next morning. No jargon, no overwhelming tech speak. Just clear, useful insights from an expert in modern business growth.
- Length
- 2 hrs
- Group size
- 12 max
- Investment
- £125
Strictly for beginners
No jargon, no coding. If you can send an email, you can do this course.
Built for your business
Real examples for shops, tradespeople, consultants and service businesses.
Small groups of 12
Plenty of one-to-one help. You'll leave with tools working in your business.
What you'll cover
Practical AI, made for how you actually run your business.
We skip the hype and focus on the handful of tools that make a real difference to a small business. The ones you'll still be using six months from now.
- 1What AI actually is (in plain English)
- 2The 4 tools every small business should try first
- 3Winning more customers with AI-powered sales & marketing
- 4Writing emails, quotes & posts with Claude, ChatGPT & Perplexity
- 5Cutting admin and getting on top of your finances
- 6Spotting where you can profit more in your business
- 7Simple, safe rules for using AI with customer data
- 8Your personal 30-day AI action plan
About the trainer
James Lawson
Expert in Business Growth & AI Transformation
James has spent years helping small businesses across the south coast grow, and more recently, put AI to work in the places it actually pays back. He is now working with travel firms, large insurance businesses and the hospitality sector. He runs every session personally, in plain English, with real examples from businesses just like yours.
This session gives you the practical tools and strategies you'll use the next morning. All backed by the real-life success of businesses who have run with these lessons before.
Upcoming sessions
Monday, Wednesday & Thursday evenings
Onsite in Chichester on Mondays and Wednesdays (6:00pm – 8:30pm), or join the online cohort on Thursdays. Seats are limited to 12 per session so everyone gets proper attention.
Prefer to learn from your desk? Join the online cohort.
Five focused one-hour sessions, live over video with James and a small group of other business owners. Same plain-English approach, more time to go deep and put things to work between sessions.
- 5 × 1 hour live sessions, one per week
- Every session recorded so you can catch up any time
- Small cohort with plenty of room for your questions
- Homework prompts you can use on real work
- Private group chat with James between sessions
Course outline
What your 2.5 hours look like.
A clear, hour-by-hour view of everything we cover. Every section is hands-on, so you leave with real work already done.
- 010:00 – 0:20
AI in plain English
What AI actually is, what it isn't, and why it suddenly matters for small businesses. No jargon, no hype.
- 020:20 – 0:45
The 4 tools worth your time
A tour of Claude, ChatGPT, Perplexity and one surprise tool. What each is good at, and when to reach for which.
- 030:45 – 1:10
More customers: sales & marketing with AI
Find new leads, sharpen your offer, draft emails, quotes and social posts in minutes. Practised on real examples from your business.
- 041:10 – 1:30
Cutting admin & managing finances
Summarising meetings, tidying spreadsheets, chasing invoices, understanding your numbers. Small wins that add up to 5+ hours a week.
- 051:30 – 1:50
Spotting where you can profit more
Use AI to look across your business and highlight the products, services and customers making you real money, and the ones quietly costing you.
- 061:50 – 2:00
Safe use & your 30-day action plan
Simple rules for customer data and privacy, then a personal plan of the three things to try first so it actually sticks.
Questions people ask
I'm not techy at all. Will I keep up?＋
Yes. The course is designed for absolute beginners. Bring a laptop or tablet, and we'll walk through everything together, step by step.
What do I need to bring?＋
A laptop (ideally) or tablet, and a couple of examples of tasks you'd love to spend less time on. Tea, coffee and biscuits are on us.
Where exactly is it?＋
1st Floor Offices, Stocklund House, East Street, Chichester, PO19 1JE. A 3-minute walk from the Cross. It can also be online and done via your laptop!
What if I can't make it?＋
Let us know at least 48 hours before and we'll move you to another Monday or Wednesday, no charge.
Where we meet
Stocklund House, Chichester
1st Floor OfficesStocklund House
East Street
Chichester
PO19 1JE
A short walk from Chichester Cross. Street & multi-storey parking nearby.